Alle Kategorien
Bücher
(Land-)Karten
Spielzeug
Kalender
Gesellschaftsspiele
Schreibwaren
Schule & Lernen
0,00 €*
Cover: 9781789667875 | The Power of Customer Experience | Martin Newman | Taschenbuch | 2021
Rückseite: 9781789667875 | The Power of Customer Experience | Martin Newman | Taschenbuch | 2021
Cover: 9781789667875 | The Power of Customer Experience | Martin Newman | Taschenbuch | 2021
Rückseite: 9781789667875 | The Power of Customer Experience | Martin Newman | Taschenbuch | 2021
Dekorationsartikel gehören nicht zum Leistungsumfang.
The Power of Customer Experience
How to Use Customer-Centricity to Drive Sales and Profitability
Taschenbuch von Martin Newman
Sprache: Englisch

43,95 €*

inkl. MwSt.

Versandkostenfrei per Post / DHL

Lieferzeit 1-2 Wochen

Kategorien:
Beschreibung
Refocus on the customer to outstrip your competition and increase profitability, with invaluable insight into the direct correlation between customer-centricity and shareholder value, proven by today's most successful companies.
Refocus on the customer to outstrip your competition and increase profitability, with invaluable insight into the direct correlation between customer-centricity and shareholder value, proven by today's most successful companies.
Über den Autor
Martin Newman has over 35 years' experience in marketing, digital, CEO and Chairman roles working with major brands including Harrods, Burberry, Pentland Brands and Intersport. Based in the UK, he serves as a Chairman and Board Advisor to a host of well-known brands, and is the founder of The Customer First Group and Customer Service Action. A renowned thought-leader, he has been named by Retail Week as one of the 50 most powerful people in online retail for 5 consecutive years, and listed in the Retail Insiders top 100 Retail Movers & Shakers and the British Vogue Online Fashion 100. He is the author of The Power of Customer Experience (also published by Kogan Page). He is also the co-author of 100 Practical Ways to Improve Customer Experience, which was shortlisted in the Business Book Awards 2019.
Inhaltsverzeichnis
Section - 00: Introduction Section - 01: The fundamental building blocks for sustainable commercial success; Section - 02: Buy less, eat better, experience more; Section - 03: The fallen - The brands that have sadly bitten the dust and why; Section - 04: The resurrected; Section - 05: Brands that have stood the test of time and why; Section - 06: Customer-centricity - it all adds up; Section - 07: Employee-first - The first building block in driving customer-centric transformation; Section - 08: Purpose before profit - The shift from value to values; Section - 09: Diversity and inclusion - On the outside and the inside; Section - 10: Commercially successful disruptive business models in consumer sectors; Section - 11: If you were starting a retail business today, what would it look like?; Section - 12: To infinity and beyond - What makes a successful bank, airline and car dealer in the 2020s?; Section - 13: We all gravitate towards social people - The same can be said of brands; Section - 14: Generation Z will show us the way; Section - 15: The road map to customer-centricity; Section - 16: Index
Details
Erscheinungsjahr: 2021
Fachbereich: Werbung & Marketing
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: Einband - flex.(Paperback)
ISBN-13: 9781789667875
ISBN-10: 1789667879
Sprache: Englisch
Herstellernummer: 13211
Einband: Kartoniert / Broschiert
Autor: Newman, Martin
Hersteller: Kogan Page
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 231 x 156 x 15 mm
Von/Mit: Martin Newman
Erscheinungsdatum: 25.05.2021
Gewicht: 0,412 kg
Artikel-ID: 118929391
Über den Autor
Martin Newman has over 35 years' experience in marketing, digital, CEO and Chairman roles working with major brands including Harrods, Burberry, Pentland Brands and Intersport. Based in the UK, he serves as a Chairman and Board Advisor to a host of well-known brands, and is the founder of The Customer First Group and Customer Service Action. A renowned thought-leader, he has been named by Retail Week as one of the 50 most powerful people in online retail for 5 consecutive years, and listed in the Retail Insiders top 100 Retail Movers & Shakers and the British Vogue Online Fashion 100. He is the author of The Power of Customer Experience (also published by Kogan Page). He is also the co-author of 100 Practical Ways to Improve Customer Experience, which was shortlisted in the Business Book Awards 2019.
Inhaltsverzeichnis
Section - 00: Introduction Section - 01: The fundamental building blocks for sustainable commercial success; Section - 02: Buy less, eat better, experience more; Section - 03: The fallen - The brands that have sadly bitten the dust and why; Section - 04: The resurrected; Section - 05: Brands that have stood the test of time and why; Section - 06: Customer-centricity - it all adds up; Section - 07: Employee-first - The first building block in driving customer-centric transformation; Section - 08: Purpose before profit - The shift from value to values; Section - 09: Diversity and inclusion - On the outside and the inside; Section - 10: Commercially successful disruptive business models in consumer sectors; Section - 11: If you were starting a retail business today, what would it look like?; Section - 12: To infinity and beyond - What makes a successful bank, airline and car dealer in the 2020s?; Section - 13: We all gravitate towards social people - The same can be said of brands; Section - 14: Generation Z will show us the way; Section - 15: The road map to customer-centricity; Section - 16: Index
Details
Erscheinungsjahr: 2021
Fachbereich: Werbung & Marketing
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: Einband - flex.(Paperback)
ISBN-13: 9781789667875
ISBN-10: 1789667879
Sprache: Englisch
Herstellernummer: 13211
Einband: Kartoniert / Broschiert
Autor: Newman, Martin
Hersteller: Kogan Page
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 231 x 156 x 15 mm
Von/Mit: Martin Newman
Erscheinungsdatum: 25.05.2021
Gewicht: 0,412 kg
Artikel-ID: 118929391
Sicherheitshinweis

Ähnliche Produkte

Ähnliche Produkte

Buch
Cover: 9783540793717 | Quintessenz des strategischen Managements | Nils Bickhoff | Buch | vii
Quintessenz des strategischen Managements
Was Sie wirklich wissen müssen, um im Wettbewerb zu überleben
EAN: 9783540793717
Sprache: Deutsch
Von/Mit: Nils Bickhoff

49,99 €*

Lieferzeit 1-2 Wochen

Taschenbuch
Cover: 9783642400148 | CSR und Innovationsmanagement | Reinhard Altenburger | Taschenbuch
CSR und Innovationsmanagement
Gesellschaftliche Verantwortung als Innovationstreiber und Wettbewerbsvorteil
EAN: 9783642400148
Sprache: Deutsch
Von/Mit: Reinhard Altenburger

39,99 €*

Lieferzeit 2-4 Werktage

Buch
Cover: 9783834945525 | Unternehmensübergabe nachhaltig gestalten | Ute Habenicht (u. a.) | xi
Unternehmensübergabe nachhaltig gestalten
Den Generationenwechsel zeitgerecht einleiten und durchführen
EAN: 9783834945525
Sprache: Deutsch
Von/Mit: Ute Habenicht (u. a.)

59,99 €*

Lieferzeit 1-2 Wochen

Taschenbuch
Cover: 9783639438840 | Ressourcenorientierte Beratung im betrieblichen Gesundheitsmanagement
Ressourcenorientierte Beratung im betrieblichen Gesundheitsmanagement
Steigerung der individuellen und organisationalen Gesundheitsressourcen im Unternehmen
EAN: 9783639438840
Sprache: Deutsch
Von/Mit: Astrid Rimbach

68,00 €*

Lieferzeit 1-2 Wochen

Taschenbuch
Cover: 9781138300910 | Sports Marketing | International Student Edition | Fetchko (u. a.)
Sports Marketing
International Student Edition
EAN: 9781138300910
Sprache: Englisch
Von/Mit: Michael Fetchko (u. a.)

79,65 €*

Lieferzeit 1-2 Wochen

Taschenbuch
Cover: 9783951987903 | Stumbling across the obvious | The riddle of change in organizations
Stumbling across the obvious
The riddle of change in organizations
EAN: 9783951987903
Sprache: Englisch
Von/Mit: Henrik Gruber

16,45 €*

Lieferzeit 1-2 Wochen

Taschenbuch
Cover: 9783346803337 | Verkaufsförderung im Geschäft und online | Lisa Egger | Taschenbuch
Verkaufsförderung im Geschäft und online
EAN: 9783346803337
Sprache: Deutsch
Von/Mit: Lisa Egger

27,95 €*

Lieferzeit 2-4 Werktage

Taschenbuch
Tipp
Cover: 9781529774092 | Business Analytics | Applied Modelling and Prediction | James Abdey
Business Analytics
Applied Modelling and Prediction
EAN: 9781529774092
Sprache: Englisch
Von/Mit: James Abdey

61,70 €*

Lieferzeit 2-4 Werktage

Taschenbuch
Cover: 9783791062495 | Workbook Marktforschung | Konzepte - Methoden - Umsetzung | Buch
Workbook Marktforschung
Konzepte - Methoden - Umsetzung
EAN: 9783791062495
Sprache: Deutsch
Von/Mit: Guido Grunwald (u. a.)

39,99 €*

Lieferzeit 1-2 Werktage

Taschenbuch
-2 %
Tipp
Cover: 9783031363085 | Collaborative Advantage | How Open Organizations Thrive in Volatility
Collaborative Advantage
How Open Organizations Thrive in Volatility
EAN: 9783031363085
Sprache: Englisch
Von/Mit: Oliver Gassmann (u. a.)

29,45 €* UVP 29,95 €

Lieferzeit 2-4 Werktage

Diese Website verwendet Cookies, um eine bestmögliche Erfahrung bieten zu können. Mehr Informationen ...