Rhiannon Lambert

The health and wellness industry, including fitness and nutrition, is worth almost £2.8 trillion worldwide (Point Franchise, 2020).

Plant-based diets are a popular lifestyle choice and an expected 2020 trend. It is also predicted that by 2040 only 40% of the global population will be eating meat (Glofox, 2019).

In 2020, consumers are expected to want more scientific reasoning behind wellness products and approaches, searching for a distinction between legitimate wellness approaches and the fads (Global Wellness Summit, 2019).

Consumers are looking for more traditional and healthy ways of eating. They are more focused on eating a balanced meal, not just for the health benefits but also because they are conscious of how they affect the environment and animal welfare (Euromonitor, 2020).

Electrolyte or hydration drinks and protein and energy bars are the most widely consumed products around the world (Euromonitor, 2020). The sports nutrition category is one of the most fast-moving, and highest growth markets in the consumer packaged goods industry (Joshua Schall, 2020). The global sports nutrition market size was valued at [...] billion in 2019 and is expected to grow at a rate of 8.9% from 2020 to 2027. The market has seen an increase in demand for various types of sports nutrition products like protein bars, dietary supplements, and energy drinks (Grand View Research, 2020).