Kate Hardcastle: The Science of Shopping

Cover: 9781398620469 | The Science of Shopping | Kate Hardcastle | Taschenbuch | Englisch

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Sprache: Englisch

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Beschreibung

In the ever-evolving landscape of retail, understanding the science behind modern shopping habits - both online and offline - has become crucial for success.

In this book, global consumer expert and multi-award-winning business consultant Kate Hardcastle delivers a blueprint for the future of retail, exploring the psychological, technological and strategic elements that shape today's retail environment and providing unparalleled insights from some of the world's leading brands such as Erewhon, Selfridges, Aldi and Primark.

Exploring every aspect of the consumer decision-making journey, The Science of Shopping includes content on how emotions, perceptions and social factors can drive consumer behaviour as well how to use AI to personalize the shopping experience and the different tricks and tips retailers can use to engage and entice customers. Learn how to find the perfect price point, how to create cohesive shopping environments across all platforms and how you can create immersive experiences that resonate with customers with this practical and insightful guide.

Über den Autor

Kate Hardcastle is a multi-award-winning international consumer expert, broadcaster and commentator based in London, UK. With over 20 years' experience in consumer behaviour and retail, she works with some of the world's biggest brands and in 2018 was awarded an MBE for services to business and entrepreneurship. She appears regularly on the BBC, ITV, Channel 4, and Sky News, as well as in Forbes and the Financial Times, and presents at events including the Financial Times Retail Summit, Retail World Congress, The Retail Summit UAE, Shop Talk Las Vegas, The Tech Show and Ideal Home Show.

Inhaltsverzeichnis

Chapter - 01: The evolution of retail: From high-street store to online marketplace Chapter - 02: The psychology of shopping Chapter - 03: Mastering the digital landscape of e-commerce Chapter - 04: Redefining retail in the age of technology Chapter - 05: Retail spaces, evolving places Chapter - 06: Roll up, roll up! This is retail theatre Chapter - 07: The art of shopping perception Chapter - 08: Goldilocks and the pricing strategy: Finding a price point that's just right Chapter - 09: Mastering promotional strategies to boost sales Chapter - 10: It's time for you to check out... Chapter - 11: Conclusion

Erscheinungsjahr:	2025
Fachbereich:	Einzelne Wirtschaftszweige
Genre:	Importe , Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
Inhalt:	Einband - flex.(Paperback)
ISBN-13:	9781398620469
ISBN-10:	1398620467
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Hardcastle, Kate
Hersteller:	Kogan Page Kogan Page Ltd
Verantwortliche Person für die EU:	Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße:	231 x 155 x 19 mm
Von/Mit:	Kate Hardcastle
Erscheinungsdatum:	03.06.2025
Gewicht:	0,428 kg