Section 1 - Strategy

1. Strategies

2. Strategists

3. Formulating Strategy

4. Analyzing Strategy

5. Strategy Formation

Section 2 - Forces

6. Strategic Change

7. Cognition

8. Organization

9. Technology

10. Collaboration

11. Globalization

12. Values

Section 3 - Contexts

13. Managing Start-Ups

14. Managing Maturity

15. Managing Experts

16. Managing Innovation

17. Managing Diversity

18. Managing Otherwise

Cases

1 Robin Hood

2 Napoleon Bonaparte: victim of an inferior strategy?

3 Heineken

4 McDonald’s

5 Procter & Gamble

6 QVC

7 Barbie vs Bratz

8 The European Airline Industry: Lufthansa in 2003

9 Cadbury Schweppes

10 Airbus versus Boeing: superjumbo and super risks

11 The casino industry

12 Managing European wealth

13 A note on the US wine industry 2007

14 Warner Brothers

15 The making of the iPod

16 Arnold Schwarzenegger (A): strategy or sheer willpower?

17 Novomed loses a client

18 Whisky Exchange

19 Outset Contemporary Art Fund (A)

20 Johnson & Johnson

21 Netflix1

22 Nintendo: fighting the video game console wars

23 Wipro Consulting Services in 2008: building an optimal global configuration in business and IT consulting industry

24 Tiscali UK: The rocky road to offshoring

25 Pixar

26 Natura: the magic behind Brazil’s most admired company

27 Arista Records

28 HBO

29 Building emotional energy for renewal: Nissan

30 Even a clown can do it: Cirque du Soleil recreates live entertainment

31 A restaurant with a difference

32 Managing performance at Haier (A)

33 Sportsmake: a crisis of succession

34 Reorganization at Axion consulting (A)

35 Reorganization at Axion consulting (B)

36 Yahoo!