The Ultimate Sales Letter, 4th Edition

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Sprache: Englisch

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Beschreibung

Write Well to Sell Big! In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use. Among other things, he provides:

Completely updated text and examples
Great headline formulas
New exercises to spark creativity
The best way to use graphics

Kennedy is the most successful, highly paid direct-response copywriter in the country. In this book, he shares his step-by-step formula so everyone can write letters that will nail the sale.

Completely updated text and examples
Great headline formulas
New exercises to spark creativity
The best way to use graphics

Kennedy is the most successful, highly paid direct-response copywriter in the country. In this book, he shares his step-by-step formula so everyone can write letters that will nail the sale.

Details

Erscheinungsjahr:	2011
Genre:	Importe
Rubrik:	Ratgeber
Thema:	Briefe, Bewerbungen, Wiss. Arbeiten, Rhetorik
Medium:	Taschenbuch
Inhalt:	Kartoniert / Broschiert
ISBN-13:	9781440511417
ISBN-10:	1440511411
UPC:	045079511415
EAN:	0045079511415
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Kennedy, Dan S
Auflage:	4th edition
Hersteller:	Adams Media Corporation
Verantwortliche Person für die EU:	Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße:	215 x 139 x 22 mm
Von/Mit:	Dan S Kennedy
Erscheinungsdatum:	14.02.2011
Gewicht:	0,282 kg