Olivier Duha: Think Human | Buch

Cover: 9781398614543 | Think Human | The Customer Experience Revolution in the Digital Age

Rückseite: 9781398614543 | Think Human | The Customer Experience Revolution in the Digital Age

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Sprache: Englisch

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Beschreibung

In an increasingly competitive and digitalized world where experience reins supreme, Olivier Duha highlights the radical evolution of customer relations and outlines six golden rules to maximize customer satisfaction. Advocating for the importance of the human factor assisted by technology in the digital age of customer relations, this book explores the impact of the digital revolution on brands, their shift from being product-focused to customer-focused and provides strategies for how brands can succeed in the battle for the customer. By developing customer relations teams that value the role of the human being augmented by technology, you can put technology at the service of humans and take control to create valuable customer experiences. Drawing on over two decades of experience developing Webhelp into a leading global provider of game-changing customer journeys, Duha shows you how to develop your customer relations team into a key strategic resource for growth.

Über den Autor

Olivier Duha

Inhaltsverzeichnis

Chapter - 00: Introduction; Section - ONE: A digital coup d'état - the customer becomes the new master of commerce; Chapter - 01: Before the digital revolution - the pre-customer era; Chapter - 02: The customer's copernican revolution; Chapter - 03: The customer's subjectivity is the number one concern for brands; Section - TWO: How to win the battle for customers; Chapter - 04: Customer experience - the new brand compass; Chapter - 05: The keys to a successful customer journey; Chapter - 06: What can you do ? a toolbox to manage customer relationships; Chapter - 07: Conclusion;

Erscheinungsjahr:	2024
Fachbereich:	Werbung & Marketing
Genre:	Importe , Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Buch
Inhalt:	Einband - fest (Hardcover)
ISBN-13:	9781398614543
ISBN-10:	1398614548
Sprache:	Englisch
Einband:	Gebunden
Autor:	Duha, Olivier
Hersteller:	Kogan Page
Verantwortliche Person für die EU:	Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße:	240 x 161 x 17 mm
Von/Mit:	Olivier Duha
Erscheinungsdatum:	30.01.2024
Gewicht:	0,505 kg

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