Website Quality and Shopping Behavior

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Sprache: Englisch

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Beschreibung

This book analyses the impact of web design parameters on user experience and the behaviour of website users. Website design is considered one of the key parameters of a company's Internet presentation, affecting consumer attitudes and buying behaviour. The authors examine the concept of website quality based on the identification of patterns of user behaviour in the online environment, particularly focusing on the functional and aesthetic parameters of web design and causal relationships between them. Using website traffic analysis and best practices from professionals, they describe a methodical procedure for measuring the quality of web pages and developing optimised websites.

Über den Autor

Tereza Semerádová is a researcher in the Department of Informatics at the Technical University of Liberec, Czech Republic. Her primary research areas include online marketing strategies, user experience design, and advertising efficiency. In addition to her academic activities, Tereza also participates in numerous marketing projects where she operates as a consultant on Facebook ads, Google AdWords, and website analytics.
Petr Weinlich is a researcher in the Department of Informatics at the Technical University of Liberec, Czech Republic. He specializes in multimedia, web design, and creative marketing content, and worked in professional sound processing, green screen production, vector graphics, photo editing, animation, and optimization of video content for advertising systems.

Zusammenfassung

Presents best practices in web design and web development from over 250 professionals

Analyses online users' browsing and shopping patterns

Provides an overview of the website quality research covering the last two decades

Includes data from laboratory experiments and real-world website traffic

Inhaltsverzeichnis

Introduction.- Looking for the Definition of Website Quality.- Factors Influcencing User Experience.- Technical Aspects of Web Design.- Using Google Analytics to Examine the Website Traffic.- Expert Options on Website Development.

Details

Erscheinungsjahr:	2020
Fachbereich:	Werbung & Marketing
Genre:	Recht , Sozialwissenschaften , Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
Inhalt:	x 129 S. 4 s/w Illustr. 7 farbige Illustr. 129 p. 11 illus. 7 illus. in color.
ISBN-13:	9783030444396
ISBN-10:	3030444392
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Semerádová, Tereza Weinlich, Petr
Hersteller:	Springer Springer International Publishing AG
Verantwortliche Person für die EU:	Springer Verlag GmbH, Tiergartenstr. 17, D-69121 Heidelberg, juergen.hartmann@springer.com
Maße:	235 x 155 x 8 mm
Von/Mit:	Tereza Semerádová (u. a.)
Erscheinungsdatum:	04.04.2020
Gewicht:	0,224 kg