Winning with Data in the Business of Sports

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Sprache: Englisch

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Beschreibung

This new edition of the bestselling book shares the processes and principles used to implement a data-driven approach to decision-making, targeted marketing, and digital transformation, emulating the approach of brands such as Netflix, Amazon and Spotify but framed for the unique challenges and opportunities of the sports industry.

Über den Autor

Fiona Green has operated in the sports industry for over 30 years. Her experience has predominantly been representing rights owners in sponsorship, TV rights and merchandise/licensing across many sports including football, athletics, cricket, sailing, rugby, formula 1, horse racing, and tennis. Fiona specialises in the field of data-driven marketing, business intelligence and analytics and applies her knowledge of this area to her inherent understanding of a rights owner's business model and objectives, specifically in revenue generation, participation growth and stakeholder engagement.

Inhaltsverzeichnis

Foreword 1. CRM for the digital age 2. The principles of CRM 3. The importance of data 4. Business intelligence and data analytics 5. CRM technology stack 6. Data-driven marketing 7. The role of CRM and data in sponsorship 8. Business change and change management 9. Data and the law 10. Where do we go from here?

Details

Erscheinungsjahr:	2021
Fachbereich:	Allgemeines
Genre:	Importe , Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Buch
ISBN-13:	9780367610708
ISBN-10:	0367610701
Sprache:	Englisch
Einband:	Gebunden
Autor:	Green, Fiona
Auflage:	2. Auflage
Hersteller:	Routledge
Verantwortliche Person für die EU:	Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße:	240 x 161 x 18 mm
Von/Mit:	Fiona Green
Erscheinungsdatum:	18.03.2021
Gewicht:	0,534 kg