Too many people and organizations focus their attention and efforts on getting the big things right, but they ignore the little things that often make a big difference. This blatant disregard for the small stuff leads to negative customer experiences and that, in turn, leads to damaged reputations, diluted brands, and lost customer loyalty.

If you want to achieve true excellence as a business leader or entrepreneur, you have no choice but to pay attention to the details. Quality of work, attention to detail, uncompromising standards, and superior craftsmanship are the hallmarks of excellence and quality.

For years, we've been taught not to sweat the small stuff--but that philosophy is flawed as it breeds poor customer service, under-performance, wasted opportunity, mistakes, inconsistency, rework, and oversights. In the real world--Everything Counts!

Everything you think, everything you say, and everything you do works to either advance your goals or set you back. Based on that simple fact, Everything Counts! presents a powerful operating philosophy for your business that will steer your organization to higher levels of growth, productivity, and performance. From the smallest customer interaction to the tiniest detail of product quality, the little things add up to a pretty big deal.

The definitive guide to getting the small stuff right, Everything Counts! gives you a foundation for unparalleled customer service, superior quality, and consistent performance. It shows you how to organize, align, and improve all your efforts in sales, service, and performance. Plus, it helps you motivate your people and teams to achieve better results on both the personal and organizational level.

If you own or operate a business, this book gives you the tools to internally define and take ownership of the most fundamental principle for achieving results beyond your expectations--a single idea with an actionable focus--Everything Counts!