Fostering Sustainable Behavior | Taschenbuch

Cover: 9781069168306 | Fostering Sustainable Behavior | Doug Mckenzie-Mohr (u. a.) | Buch

Rückseite: 9781069168306 | Fostering Sustainable Behavior | Doug Mckenzie-Mohr (u. a.) | Buch

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Sprache: Englisch

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Beschreibung

Recommended by Time magazine, this ground-breaking book introduces community-based social marketing and illustrates how it can be used to foster sustainable behavior. Community-based social marketing is internationally recognized as the gold standard for delivering effective environmental programs and is utilized by thousands of organizations to promote sustainability. It has been used to foster a broad array of behaviors, including waste reduction, water and energy efficiency, modal transportation shifts, conservation, electrification, and many others. This book was written for those who design, implement, and evaluate programs to foster sustainable behavior.
Why most environmental programs fail to change behavior,
How to select the most important environmental behaviors to target,
How to uncover why people don't adopt environmental behaviors and how, by utilizing knowledge from the behavioral sciences, you can encourage their adoption,
How to pilot test programs to ensure that they work effectively before being broadly delivered,
How to encourage an organization to utilize best practices in delivering environmental programs.

Über den Autor

For over four decades, Doug McKenzie-Mohr has worked to incorporate scientific knowledge on behavior change into the design and delivery of environmental programs. He founded community-based social marketing, a framework for developing environmental behavior change programs, which is now used globally. Doug is the author/co-author of three books on community-based social marketing. His work has been featured in the New York Times, and he is the recipient of the American Psychological Association's inaugural award for innovation in environmental psychology, the World Social Marketing Conference's inaugural award for contributions to the field of social marketing, and he is a B.F. Skinner distinguished lecturer. More than 75,000 program managers have attended his workshops. Doug is a former Professor of Psychology and is currently an adjunct professor at the University of Victoria, Canada.

Erscheinungsjahr:	2025
Genre:	Importe
Produktart:	Nachschlagewerke
Rubrik:	Hobby & Freizeit
Thema:	Garten & Natur
Medium:	Taschenbuch
ISBN-13:	9781069168306
ISBN-10:	1069168300
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Mckenzie-Mohr, Doug Tabanico, Jennifer
Hersteller:	Wren's Gate
Verantwortliche Person für die EU:	Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße:	235 x 191 x 18 mm
Von/Mit:	Doug Mckenzie-Mohr (u. a.)
Erscheinungsdatum:	25.03.2025
Gewicht:	0,742 kg