HBR's 10 Must Reads on Strategic Marketing...

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Beschreibung

Stop pushing products-and start cultivating relationships with the right customers.

If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it-and your customers-at the center of your business.

Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to:

• Figure out what business you're

really in• Create products that perform the jobs people need to get done• Get a bird's-eye view of your brand's strengths and weaknesses• Tap a market that's larger than China and India combined• Deliver superior value to your B2B customers• End the war between sales and marketing

Stop pushing products-and start cultivating relationships with the right customers.

Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to:

• Figure out what business you're

Über den Autor

Harvard Business Review is the leading destination for smart management thinking. Through its flagship magazine, 11 international licensed editions, books from Harvard Business Review Press, and digital content and tools published on [...], Harvard Business Review provides professionals around the world with rigorous insights and best practices to lead themselves and their organizations more effectively and to make a positive impact.

Details

Erscheinungsjahr:	2013
Fachbereich:	Management
Genre:	Importe , Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
Reihe:	HBR's 10 Must Reads
Inhalt:	VIII 206 S.
ISBN-13:	9781422189887
ISBN-10:	1422189880
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Christensen, Clayton M. Reichheld, Fred Harvard Business Review Kotler, Philip Levitt, Theodore
Hersteller:	Harvard Business Review Press HBR's 10 Must Reads
Verantwortliche Person für die EU:	Petersen Buchimport GmbH, Vertrieb, Weidestr. 122a, D-22083 Hamburg, gpsr@petersen-buchimport.com
Maße:	209 x 141 x 20 mm
Von/Mit:	Clayton M. Christensen (u. a.)
Erscheinungsdatum:	02.04.2013
Gewicht:	0,246 kg