John Hegarty: Hegarty on Creativity

Cover: 9780500517246 | Hegarty on Creativity | There are No Rules | John Hegarty | Buch

Rückseite: 9780500517246 | Hegarty on Creativity | There are No Rules | John Hegarty | Buch

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Sprache: Englisch

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Beschreibung

Creativity isn't an occupation, it's a preoccupation. It is at the very core of what makes us human. It's also a fundamental challenge that everyone faces in the modern world, be they in business, in education or a struggling artist or musician. Being creative and innovative and communicating our ideas effectively and persuading others is vital. Who could be better able to demystify and set out some useful, generous advice on how to improve, sustain and nurture creativity than one of the world's greatest advertising creatives and founder of an advertising agency renowned worldwide for its excellence? In this book, John Hegarty takes 50 provocations and themes that lie at the heart of creative thinking. These range from those with complex depths that lie beyond deceptively simple titles such as 'Idea', 'Ego', 'Money' and 'Technology', to others that look at the complexities of modern life, such as dealing with cynics in the workplace, or the best way of getting angry. Hegarty's message is always crystal clear and promotes the benefits of simplifying, thinking boldly and being undaunted by challenges. With this book, when a challenge confronts them, readers will find that one of the great minds in advertising is there to guide them.

Erscheinungsjahr:	2014
Fachbereich:	Werbung & Marketing
Genre:	Importe , Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Buch
Inhalt:	Gebunden
ISBN-13:	9780500517246
ISBN-10:	050051724X
Sprache:	Englisch
Einband:	Gebunden
Autor:	Hegarty, John
Hersteller:	Thames & Hudson Ltd
Verantwortliche Person für die EU:	Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße:	185 x 113 x 17 mm
Von/Mit:	John Hegarty
Erscheinungsdatum:	10.03.2014
Gewicht:	0,231 kg