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Ogilvy wrote his book before the Digital Revolution, and in this sequel, Miles Young brings the same erudite scrutiny to advertising in the digital age as he examines the challenges that agencies and their clients have faced with the arrival of 'digital'. He demonstrates how to respond astutely and successfully to the myriad possibilities the digital world has to offer. The book is comprehensive in its reach, touching on all areas, from brand response to social media, pervasive creativity, smart content and good storytelling, to cautions about the power of big data, and what we can learn from the latest neuroscience findings and emerging markets. Backed up by sound research and an illustrious career working out of offices in the UK, US and Hong Kong, Young cuts through the 'noise' surrounding digital to outline some essential truths and offer sound practical advice.
Ogilvy wrote his book before the Digital Revolution, and in this sequel, Miles Young brings the same erudite scrutiny to advertising in the digital age as he examines the challenges that agencies and their clients have faced with the arrival of 'digital'. He demonstrates how to respond astutely and successfully to the myriad possibilities the digital world has to offer. The book is comprehensive in its reach, touching on all areas, from brand response to social media, pervasive creativity, smart content and good storytelling, to cautions about the power of big data, and what we can learn from the latest neuroscience findings and emerging markets. Backed up by sound research and an illustrious career working out of offices in the UK, US and Hong Kong, Young cuts through the 'noise' surrounding digital to outline some essential truths and offer sound practical advice.
| Erscheinungsjahr: | 2018 |
|---|---|
| Medium: | Buch |
| Inhalt: | Gebunden |
| ISBN-13: | 9781847960870 |
| ISBN-10: | 1847960871 |
| Sprache: | Englisch |
| Einband: | Gebunden |
| Autor: | Young, Miles |
| Hersteller: | KNV Besorgung |
| Verantwortliche Person für die EU: | preigu, Ansas Meyer, Lengericher Landstr. 19, D-49078 Osnabrück, mail@preigu.de |
| Abbildungen: | 160 clr and b&w photos and illus |
| Maße: | 254 x 192 x 30 mm |
| Von/Mit: | Miles Young |
| Erscheinungsdatum: | 05.10.2017 |
| Gewicht: | 1,234 kg |
| Erscheinungsjahr: | 2018 |
|---|---|
| Medium: | Buch |
| Inhalt: | Gebunden |
| ISBN-13: | 9781847960870 |
| ISBN-10: | 1847960871 |
| Sprache: | Englisch |
| Einband: | Gebunden |
| Autor: | Young, Miles |
| Hersteller: | KNV Besorgung |
| Verantwortliche Person für die EU: | preigu, Ansas Meyer, Lengericher Landstr. 19, D-49078 Osnabrück, mail@preigu.de |
| Abbildungen: | 160 clr and b&w photos and illus |
| Maße: | 254 x 192 x 30 mm |
| Von/Mit: | Miles Young |
| Erscheinungsdatum: | 05.10.2017 |
| Gewicht: | 1,234 kg |
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