Dan S. Kennedy is the provocative, truth-telling author of the popular No B.S. book series, a serial, successful, multi­ millionaire entrepreneur; trusted marketing advisor, consultant and coach to hundreds of private entrepreneurial clients running businesses from $1-million to $1-billion in size. He influences over 1-million independent business owners annually through his newsletters, tele-coaching programs, local chapters and Kennedy Study Group meetings in over 100 cities, and has a network of consultants in nearly 150 different business and industry categories and professions. Dan lives in Northfield, OH.

Andrew Allan is a seasoned direct-response advertising and marketing expert based in the U.S. With over 25 years of experience, Andrew has directed hundreds of successful campaigns, generating billions in sales. He specializes in writing and directing DRTV commercials, long-form infomercials, and creating high-impact marketing strategies. As Director of Marketing at MeetingsTech®, he oversees five different but connected B2C and B2B brands.