Jan-Benedict Steenkamp: Retail Disruptors

Cover: 9780749483470 | Retail Disruptors | Jan-Benedict Steenkamp (u. a.) | Taschenbuch

Rückseite: 9780749483470 | Retail Disruptors | Jan-Benedict Steenkamp (u. a.) | Taschenbuch

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Sprache: Englisch

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Beschreibung

Hard discounters are stores that sell a limited selection of consumer packaged goods and perishables - typically fewer than 2,000 Stock Keeping Units - for prices that are usually 50-60% lower than national brands. The best known hard discounters are Aldi and Lidl, but global brands include Trader Joe's, EuroSpin, Biedronka, Netto and Leader Price. Their rise has been monumental; they have irrevocably changed the face of retail in Europe and Australia, and are making steady inroads into the US. Retail Disruptors explores the very real threat that hard discounters pose to traditional retailers and brand manufacturers.

Retail Disruptors is the first book that explores this upheaval, providing expert insight into the business models of the leading hard discounters, and what mainstream retailers and brand manufacturers can do to remain competitive in the face of disruption. Meticulously researched by two of the leading authorities in retail strategy, private labels, branding, and hard discounting, Retail Disruptors is essential reading for all brand manufacturers and retailers who want to retain the competitive edge.

Über den Autor

Dr Jan-Benedict Steenkamp is Distinguished Professor of Marketing at University of North Carolina, USA. He is Honorary Professor at the European Institute for Advanced Studies in Management, Fellow of the European Marketing Academy, and Fellow at the Institute for Sustainable Growth at Fudan University (Shanghai). His work has received over 38,000 citations and been featured in the Wall Street Journal, Financial Times and the Economist. Dr Laurens Sloot is Professor of Retail Marketing at the University of Groningen. He founded the EFMI Business School at Erasmus University, which has since developed into a leading educational and research institute.

Zusammenfassung

Questions whether or not hard discounters can feasibly replace traditional mega retailers, such as Walmart and K-Mart

Inhaltsverzeichnis

Chapter - 01: How hard discounters are disrupting the traditional retail model; Section - ONE: Hard discounter strategies; Chapter - 02: Understanding the hard discounter business model; Chapter - 03: Strategies of key hard discounters: Aldi, Lidl, Trader Joe's and DIA; Chapter - 04: Hard discounter success around the world; Chapter - 05: The next frontier - dissecting the US grocery retailscape; Section - TWO: Competitive counterstrategies for conventional retailers; Chapter - 06: How are conventional retailers being impacted by discounter entry?; Chapter - 07: How conventional retailers can compete with hard discounters; Chapter - 08: Strategies to reduce procurement costs; Section - THREE: Brand manufacturer strategies versus hard discounters; Chapter - 09: Competition - creating winning brand propositions versus private labels; Chapter - 10: Cooperation - producing private labels for hard discounters; Chapter - 11: Co-opetition - generating successful sales in hard discounter stores; Chapter - 12: A look into the future of disruptive retailing

Erscheinungsjahr:	2018
Fachbereich:	Allgemeines
Genre:	Importe , Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
Inhalt:	Kartoniert / Broschiert
ISBN-13:	9780749483470
ISBN-10:	0749483474
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Steenkamp, Jan-Benedict Sloot, Laurens
Hersteller:	Kogan Page
Verantwortliche Person für die EU:	Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße:	234 x 156 x 17 mm
Von/Mit:	Jan-Benedict Steenkamp (u. a.)
Erscheinungsdatum:	28.10.2018
Gewicht:	0,604 kg

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