Philippe Chereau: Strategic Consulting

Cover: 9783319877907 | Strategic Consulting | Philippe Chereau (u. a.) | Taschenbuch | xxii

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Beschreibung

Provides a methodological guide to evaluate, rethink and design strategies for leaders in any type organisation

Addresses corporate leaders and executives from a professional perspective

Offers insights and useful study material for students at Master degree level

Provides a methodological guide to evaluate, rethink and design strategies for leaders in any type organisation

Addresses corporate leaders and executives from a professional perspective

Offers insights and useful study material for students at Master degree level

Über den Autor

Philippe Chereau is professor at SKEMA Business School, in France, China and the United States where he manages the Master (MSc) in Entrepreneurship and Innovation. He previously held various executive positions in industry and strategy consulting. He has taught strategic management, business modelling, innovation and entrepreneurship in several Masters and executive education programs (SKEMA Business School, Aix-Marseille Université, MINES ParisTech). He regularly conducts executive training and consulting missions with a focus on entrepreneurial ventures. Corporate references include ENGIE (GDF-Suez), Covance, Façonnable, the network of French Chambers of Commerce, and numerous start-ups from life sciences and IT sectors. He is also referenced as innovation expert by the European Union and advisor of innovation and entrepreneurship of Xi'an Jiaotong University Suzhou Research Institute in China.

Pierre-Xavier Meschi is professor at IAE Aix-en-Provence (Aix-Marseille Université). He heads the CERGAM (research center in management of Aix-Marseille Université). He is also affiliated professor at SKEMA Business School. He attended the ITP (International Teacher Program) at London Business School. He has taught corporate strategy and international strategy in various MBA programmes over the world, including Universidade de São Paulo, EDHEC Business School, SASAC-HEC Beijing program, Trier Universität, KEDGE Business School, EADA Barcelona and HEC Executive. He has also been involved in teaching in executive education programs and consulting activities in large international companies. Corporate clients have included Bank of Shanghai, Airbus Helicopters France and Germany, EADS-MDBA, STMicroelectronics and PetroVietnam.

Zusammenfassung

Provides a methodological guide to evaluate, rethink and design strategies for leaders in any type organisation

Addresses corporate leaders and executives from a professional perspective

Offers insights and useful study material for students at Master degree level

Inhaltsverzeichnis

Chapter1 Assessing the environment.- Chapter2 Defining a Strategic Positioning.- Chapter3 Choosing Growth Strategy.- Chapter4 Expanding Internationally.- Chapter5 Combining Strategy and Innovation.- Chapter6 (Re)Designing the Business Model.

Details

Erscheinungsjahr:	2018
Fachbereich:	Management
Genre:	Recht , Sozialwissenschaften , Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
Inhalt:	xxii 247 S. 86 s/w Illustr. 247 p. 86 illus.
ISBN-13:	9783319877907
ISBN-10:	3319877909
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Chereau, Philippe Meschi, Pierre-Xavier
Auflage:	Softcover reprint of the original 1st edition 2018
Hersteller:	Springer Springer International Publishing AG
Verantwortliche Person für die EU:	Springer Verlag GmbH, Tiergartenstr. 17, D-69121 Heidelberg, juergen.hartmann@springer.com
Maße:	235 x 155 x 15 mm
Von/Mit:	Philippe Chereau (u. a.)
Erscheinungsdatum:	23.06.2018
Gewicht:	0,417 kg