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Beschreibung
This essential guide shows aspiring entrepreneurs how to bring a fashion business idea to life from forming a legal entity and writing a business plan, to organizing a structure, scaling a business and strategizing for growth. Readers will develop theoretical and practical approaches to supply chain management and marketing strategies.

Led by the author's vision and packed with interviews from iconic figures in fashion, the book shows that despite all that is wrong with today's fashion system, there has never been a better time to be a visionary, game-changing fashion entrepreneur. Case study interviewees include designer Tommy Hilfiger and some of the biggest names in fashion marketing, publicity, brand collaboration and legal representation.
This essential guide shows aspiring entrepreneurs how to bring a fashion business idea to life from forming a legal entity and writing a business plan, to organizing a structure, scaling a business and strategizing for growth. Readers will develop theoretical and practical approaches to supply chain management and marketing strategies.

Led by the author's vision and packed with interviews from iconic figures in fashion, the book shows that despite all that is wrong with today's fashion system, there has never been a better time to be a visionary, game-changing fashion entrepreneur. Case study interviewees include designer Tommy Hilfiger and some of the biggest names in fashion marketing, publicity, brand collaboration and legal representation.
Über den Autor
Keanan Duffty is an award-winning British fashion designer, musician, and educator. He is a member of the Council of Fashion Designers of America (CFDA). Duffty has done collaborations with brands including Reebok, Gola and Dr Martens and designed with artists such as The Sex Pistols, David Bowie and Gwen Stefani. During his tenure at Director of Fashion Programs at Parsons, New York, he founded the school's Masters in Fashion Management. He is now Dean of Fashion at Instituto Marangoni in Miami.
Details
Erscheinungsjahr: 2024
Genre: Importe
Rubrik: Ratgeber
Thema: Briefe, Bewerbungen, Wiss. Arbeiten, Rhetorik
Medium: Buch
Inhalt: 208 S.
ISBN-13: 9781529428667
ISBN-10: 1529428661
Sprache: Englisch
Einband: Gebunden
Autor: Duffty, Keanan
Hersteller: Quercus Publishing
Laurence King Publishing
Verantwortliche Person für die EU: Hachette UK, Hachette Ireland, 8 Castlecourt Centre, ?-D15 XTP3 Dublin 15, info@hbgi.ie
Maße: 214 x 173 x 20 mm
Von/Mit: Keanan Duffty
Erscheinungsdatum: 18.09.2024
Gewicht: 0,62 kg
Artikel-ID: 129998174

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